A "swicki" is new kind of search engine that creates deep, focused searches on topics you care about. Unlike other search engines, your community have total control over the results and it uses the wisdom of crowds to improve search results. The swicki presents search results that you're interested in, pulls in new relevant information as it is indexed, and organizes everything for you in a neat little customizable widget complete with its very own buzz cloud that constantly updates to show you what are hot search terms in your community. The above terms represent recently searched items, and the larger the font size, the more often those terms have been searched.  This search engine focuses its efforts on returning results from horse related websites rather than the internet as a whole, so the results should be more relevent.